As you would expect, our collective has a wide and varied background of skills and sector expertise from experiences gained in both agency and client side roles, and our network is continually growing.
We are proud to mix with some truly amazing people, who choose to work because they simply love what they do. Working in an independent collective means they can stay true to their values and deliver what they know is just simply outstanding work.
This is what keeps us fresh, keeps us on our toes and makes sure we are always delivering something new and different to our clients.
Put yourself in a reliable and safe pair of hands. Knowledge and experience has been gained from brands you can trust.
Student lifestyle research
Redbus Media’s Eighteen-24 platform offers the UK’s largest on-campus student advertising network.
They engaged with Tandem to deliver fresh & unique insights amongst the UK student community to:
- Showcase a new approach to uncovering insights and engaging with the student audience.
- Provide Redbus Media with innovative insights to strengthen its position as a knowledge leader within their field.
- Deliver opportunities for added value insights for advertisers.
Following a series of internal stakeholder workshops we devised a bespoke programme of research that would deliver category led insights amongst the student population. Working in partnership with the youth panel experts YouthSight, a series of online, quantitative studies were devised. Each study provided a bank of insights, amongst a robust, UK representative sample of 1000 students, to be used in sales and marketing materials. These user and attitude studies delivered an in-depth insight into the buying behaviours and attitudes of students across a range of topics and key categories.
Trend & Variance Analysis
Data analysis to deliver profile trends and analysis of variance across an extensive range of factors to help inform future marketing strategy.
Creative communications testing
Ordnance Survey provide mapping that informs, guides and inspires.
To communicate their objective, Ordnance Survey and their creative agency, wanted to test the effectiveness of their new creative design and messaging, with the aim to understand its effectiveness at encouraging more people to get into the outdoors.
We employed a series of focus groups amongst a cross section of demographics, from the ultra outdoor enthusiasts, to those more likely to take a leisurely stroll. The groups tested the creative outputs, in a competitive context, on a range of metrics from aesthetic appeal, to call to action.
The outcome allowed Ordnance Survey and the creative agency to refine, test and re-test various ideas, messages and tag lines with a cross section of the UK population. It also allowed them to benchmark a range of metrics that delivered enhanced creative efficiency and better value for money, as well as return on investment.
Communications Effectiveness
Alder Hey Children's Hospital is one of Europe's largest and busiest children's hospital based in Liverpool treating everything from common illness to highly complex and specialist conditions.
Since 2014, Alder Hey Children's Charity has partnered with Matalan in a series of exciting collaborations to raise awareness and to increase donations to Alder Hey. Alder Hey wanted to benchmark the reach and effectiveness of their Alphabet Scarf campaign, to understand the impact on key metrics, such as, charity brand awareness and propensity to donate to charity in the future.
We conducted a pre and post campaign online survey amongst a cross section of their targeted UK regions, recruiting respondents in Liverpool, Manchester and the North East.
The research provided valuable return on investment benchmarks and the creative and media profile were re-evaluated following the first wave, which equated to a 5% increase in brand awareness and a 9% increase in propensity to donate. The project was subsequently re-commissioned for a second following a further campaign.